Archive for February, 2011

On the chilly morning of February 2nd, 2011, Punxsutawney Phil promised us an early spring.  OK, so he is only right 39% of the time, but we can always hope.  Being that it has been almost four weeks since Groundhog Day, regardless of his predictive powers, spring is coming soon.  One wonderful part of spring weather is the opening of area golf courses.  Once those courses open, it is only a matter of time before the start of golf tournaments and golf give-aways!

If you are an event organizer or in charge of promotional products for a company that is inevitably asked to donate, we have found the perfect product for you.  No more little gift bags filled with small giveaways…with BoxxHeadwear, your golfers can now receive a quality give-away, displayed perfectly in their cart. 

BoxxHeadwear has introduced a new and revolutionary brand of headwear that turns the hat itself into packaging medium for a wide variety of products and options.   The patent pending BoxxTop is a removable molded clear plastic sleeve that encases the brim of the hat and allows for packaging of a variety of popular golf accessories (divot tools, ball markers, hat clips, tees, or golf ball marking tools) directly on the hat.

The heart of this distinctive and fashionable package is the Boxx Headwear hat which features unsurpassed quality, logo placement and construction at unbeatable pricing.  The hat of premium cotton construction comes in a choice of 23 colors, featuring 2 locations of embroidery.  It also features a sandwich Brim with 6 needle stitching,  a Premium Sweatband, a Mid Profile – Unstructured design and a fabric closure with buckle.  A wide variety of options to customize your hat are also available.

This product is a perfect way to give you golfers quality giveaways that they will keep for years.  It enables you also to highlight up to SIX sponsors for very little cost.  Call us today for more information, pricing, and samples.

During July and August of 2010, businesspeople around the world were interviewed regarding promotional products they received.  The results were then compiled into the Global Advertising Specialties Impressions Study, a cost analysis of promo

tional products vs. other media.   Here are some of the hard statistics about promotional products:

• The cost-per-impression of a promotional product is half a cent!
• 60% of people who receive promotional products do business with the advertiser afterward
• 83% indicated that they could identify the advertiser on the promotional item they owned
• 41% of respondents indicated that their opinion of an advertiser was more favorable after receiving a promotional product.

Those are some pretty impressive numbers!  Now, one requirement many businesses want from their promotional product, is the assurance that it will be used and not just thrown away.  The researchers calculated certain products IMPRESSIONS (multiplying the number of times an item is used by the number of people that see the item)  Bags have the highest number of impressions in a month – over 1,000!  Other impressions calculated include:

Caps/Headwear – 443/month

Writing Instruments – 437/month

Shirts – 344/month

Calendars – 295/month

If your t-shirt gets that many impressions in a month, and is kept for at least six months, your business gained a LOT of advertising from just one shirt!  The proof of the benefits of promotional products is in the numbers.

Everyone knows how crucial it is to make a good first impression.  Businesses worry about the cleanliness of their lobby, the personality of the front receptionist, their employees dress and manners; but what about that first item you GIVE to

a potential client;  the one they take with them, and hopefully keep?  What about your BUSINESS CARD?

Your business card represents your company as much as any person, building, office, or product.  However, most of the time, businesses do not spend time designing the right image and card for their business.  What does your card say about your and your company?

Things your business card should contain:

• Easy to find and easy to read name, phone number(s), email address and website
• Only the necessary information – keep it simple
• Good use of color
• Only icons and designations that enhance your professionalism
• Quality paper

Things your business card should NOT contain:

• Text that is hard to read – be careful of color imprinted over color – sometimes that is hard to read
• Fonts and font sizes that are too small
• A cluttered layout
• Information on the back of the card that the reader must hunt

Business cards are an inexpensive investment in your image, but many times the one image that clients keep.   Make sure all the information is up-to-date, and uniform throughout the company.  You should also always keep your cards in a case so they look crisp and clean.  This will help make a positive impression on potential clients.

So, do your cards portray the image you are trying to project for your company?  If not, we at Promotions with Personality can help you achieve a professional, clean, eye-catching look.