Archive for November, 2006

Know if you are getting what you pay for: Marketing ROI

Friday, November 3rd, 2006

Guest post by Wayde Nelson, b$solutions

<

order propecia onlinetd width=”126″ valign=”top”>Cost
Media
Direct mail $ 4,000
eMail newsletter $ 2,500
Ads (two) $10,000
Promotional items $ 3,000
Trade show $ 5,000
Brochures $ 4,250
Radio ads $12,500
Billboard $ 3,500
Internet banners $ 6,300
TOTAL $51,050

Does this look like your marketing budget? A sampling of every media that’s practical with the associated costs.

What if I were to ask you which media is more effective per dollar spent? Would you know? Chances are you won’t.

But, wouldn’t it be great to know this? (more…)